diff --git a/docs/project-memory/shared-memory/decision-log.md b/docs/project-memory/shared-memory/decision-log.md
index 9da4bea1f..0b258a036 100644
--- a/docs/project-memory/shared-memory/decision-log.md
+++ b/docs/project-memory/shared-memory/decision-log.md
@@ -16,6 +16,14 @@
 
 ---
 
+## 2026-06-23 陶泥儿产品 IP 形象统一为陶罐探出橙色耳朵形象
+
+- 背景：平台左上角“陶泥儿”品牌旁产品形象曾分散使用创作主页旧小陶偶、运行态 logo 或局部欢迎图，后续提到产品 IP / 产品形象容易产生歧义。
+- 决策：产品 IP / 产品形象统一定义为 `public/branding/taonier-product-ip.png`，即陶罐中探出的橙色耳朵形象。公共品牌组件 `RpgEntryBrandLogo` 默认展示该图；后续左上角品牌区和产品形象说明默认引用该资产，专题玩法若有独立运行态素材需在对应文档单独说明。
+- 影响范围：平台左上角品牌区、绑定手机号页品牌块、创作主页工作台 chrome、公共品牌资产常量和产品基线文档。
+- 验证方式：运行品牌标识、绑定手机号页和平台首页相关前端测试，确认品牌图 `src` 为 `/branding/taonier-product-ip.png`；执行 `npm run check:encoding` 和 `git diff --check`。
+- 关联文档：`docs/【项目基线】当前产品与工程约束-2026-05-15.md`、`docs/【玩法创作】创作主页与项目入口改版计划-2026-06-18.md`。
+
 ## 2026-06-22 创作主页精选只展示项目内画布生成资源
 
 - 背景：`/creation` 的 `陶泥儿精选` 曾从账号级素材库读取，并在素材为空时用公开作品图片补充，导致新创作页出现不属于任何当前图片画布项目的素材。
diff --git a/docs/project-memory/shared-memory/project-overview.md b/docs/project-memory/shared-memory/project-overview.md
index 81920e365..674dac26e 100644
--- a/docs/project-memory/shared-memory/project-overview.md
+++ b/docs/project-memory/shared-memory/project-overview.md
@@ -1,11 +1,13 @@
 # Genarrative 项目共享概览
 
-更新时间：`2026-06-12`
+更新时间：`2026-06-23`
 
 ## 一句话定位
 
 Genarrative / 陶泥儿是一个 AI 原生互动内容与小游戏平台，把 AI 创作、作品草稿、公开分发、运行态、用户账号、钱包任务、后台管理和小程序外壳收在同一套工程中。
 
+产品 IP / 产品形象统一为 `public/branding/taonier-product-ip.png`：陶罐中探出的橙色耳朵形象。后续提到“产品 IP”“产品形象”或左上角品牌旁形象时默认指该资产。
+
 ## 当前主要能力
 
 - RPG / 自定义世界创作与运行时。
diff --git a/docs/【玩法创作】创作主页与项目入口改版计划-2026-06-18.md b/docs/【玩法创作】创作主页与项目入口改版计划-2026-06-18.md
index d8b7d5064..fa88b6f8c 100644
--- a/docs/【玩法创作】创作主页与项目入口改版计划-2026-06-18.md
+++ b/docs/【玩法创作】创作主页与项目入口改版计划-2026-06-18.md
@@ -149,7 +149,7 @@ Tab：
 - 桌面端复用现有平台壳层，保留上方栏和左侧导航栏。
 - 主页整体采用浅色布局，避免外站品牌文案。
 - 视觉排版参考陶土质感创作工具工作台：首屏标题居中、主按钮与社区按钮使用大号圆角胶囊尺寸，九大创作工具以 3 列大卡片展示，卡片左侧保留大号陶土感图标区域，右侧展示原有标题与描述；桌面平台一级页的顶部栏和左侧导航统一压平成单层工作台 chrome，避免外框套内框；桌面端页面结构必须先分为“左侧完整栏 / 右侧内容区”，左侧完整栏同时包含顶部品牌 Logo 和下方导航页签，右侧内容区再拆为顶部搜索、钱包、账号栏与下方主屏，不能用顶部栏的第一列假装左侧品牌区；左侧栏采用紧凑但保留图标和文字的导航胶囊，顶部搜索栏、泥点入口和账号入口都保持精简宽度，提升推荐、发现、我的、创作主页和项目页的工具感与精致度；只调整样式与布局，不改文案、搜索、登录、导航、项目创建、社区弹层、最近项目、精选素材 Tab 或数据读取逻辑。
-- 背景、顶部品牌小陶偶、左侧导航、按钮和九大创作工具图标使用 `gpt-image-2` / image2 生成资源，统一保存在 `public/creation-home/`；资源只作为装饰图标或背景纹理接入，不包含图内文字，不替换或隐藏现有 UI 文案和交互。
+- 背景、左侧导航、按钮和九大创作工具图标使用 `gpt-image-2` / image2 生成资源，统一保存在 `public/creation-home/`；资源只作为装饰图标或背景纹理接入，不包含图内文字，不替换或隐藏现有 UI 文案和交互。顶部品牌旁产品形象统一使用 `public/branding/taonier-product-ip.png`，不再使用创作主页旧小陶偶作为左上角品牌形象。
 - 社群入口复用现有玩家社区弹层，点击后必须停留在 `/creation`。
 - 不在 UI 中放规则说明、实现说明或“暂不实装”提示。
 - 未登录时不渲染最近项目区；需要创建项目时走登录弹窗和登录后重试。
diff --git a/docs/【项目基线】当前产品与工程约束-2026-05-15.md b/docs/【项目基线】当前产品与工程约束-2026-05-15.md
index cfdb5b030..13628c52b 100644
--- a/docs/【项目基线】当前产品与工程约束-2026-05-15.md
+++ b/docs/【项目基线】当前产品与工程约束-2026-05-15.md
@@ -20,6 +20,7 @@ Genarrative / 陶泥儿是一个 AI 原生互动内容与小游戏平台。当
 - 消费单位：泥点。
 - 公开账号标识：陶泥号。
 - 创作侧称谓：陶泥儿主。
+- 产品 IP / 产品形象：统一指 `public/branding/taonier-product-ip.png`，即陶罐中探出的橙色耳朵形象；后续左上角品牌区、产品形象引用和品牌视觉说明默认使用该形象，除非专题玩法明确要求独立运行态素材。
 
 不要把旧“百梦”等历史命名重新写入新 UI 或新文档。
 
diff --git a/public/branding/taonier-product-ip.png b/public/branding/taonier-product-ip.png
new file mode 100644
index 000000000..566bd25f1
Binary files /dev/null and b/public/branding/taonier-product-ip.png differ
diff --git a/public/creation-home/asset-manifest.json b/public/creation-home/asset-manifest.json
index 566b5fb3d..605266916 100644
--- a/public/creation-home/asset-manifest.json
+++ b/public/creation-home/asset-manifest.json
@@ -15,7 +15,7 @@
     },
     {
       "file": "/creation-home/brand-mascot.png",
-      "subject": "陶泥儿品牌小陶偶头像",
+      "subject": "创作主页旧装饰头像，不作为产品 IP 形象",
       "bytes": 265352
     },
     {
@@ -114,4 +114,4 @@
       "bytes": 280555
     }
   ]
-}
\ No newline at end of file
+}
diff --git a/src/components/auth/BindPhoneScreen.test.tsx b/src/components/auth/BindPhoneScreen.test.tsx
index 8ba72b65d..773b0cd92 100644
--- a/src/components/auth/BindPhoneScreen.test.tsx
+++ b/src/components/auth/BindPhoneScreen.test.tsx
@@ -50,6 +50,11 @@ test('绑定手机号表单复用平台输入和字段标题', async () => {
   expect(screen.getByText('当前登录身份：微信旅人').className).toContain(
     'platform-subpanel',
   );
+  expect(
+    document
+      .querySelector('.selection-hero-brand__image')
+      ?.getAttribute('src'),
+  ).toBe('/branding/taonier-product-ip.png');
 
   await user.type(phoneInput, '13800000000');
   await user.type(codeInput, '123456');
diff --git a/src/components/auth/BindPhoneScreen.tsx b/src/components/auth/BindPhoneScreen.tsx
index 9d793fc7b..b5a0e7449 100644
--- a/src/components/auth/BindPhoneScreen.tsx
+++ b/src/components/auth/BindPhoneScreen.tsx
@@ -2,6 +2,7 @@ import { useEffect, useState } from 'react';
 
 import type { PlatformTheme } from '../../../packages/shared/src/contracts/runtime';
 import type { AuthCaptchaChallenge, AuthUser } from '../../services/authService';
+import { BRAND_ASSETS } from '../../uiAssets';
 import { PlatformActionButton } from '../common/PlatformActionButton';
 import { PlatformFieldLabel } from '../common/PlatformFieldLabel';
 import { PlatformStatusMessage } from '../common/PlatformStatusMessage';
@@ -67,7 +68,16 @@ export function BindPhoneScreen({
         <div className="platform-auth-card grid w-full max-w-4xl overflow-hidden rounded-[28px] md:grid-cols-[1.05fr_0.95fr]">
           <div className="border-b border-[var(--platform-subpanel-border)] bg-[linear-gradient(135deg,rgba(204,117,76,0.18),rgba(240,203,169,0.16))] px-6 py-8 md:border-b-0 md:border-r md:px-10 md:py-12">
             <div className="selection-hero-brand selection-hero-brand--left">
-              <div className="selection-hero-brand__title">陶泥儿</div>
+              <div className="selection-hero-brand__lockup">
+                <img
+                  src={BRAND_ASSETS.taonierProductIp}
+                  alt=""
+                  aria-hidden="true"
+                  draggable={false}
+                  className="selection-hero-brand__image"
+                />
+                <div className="selection-hero-brand__title">陶泥儿</div>
+              </div>
               <div className="selection-hero-brand__subtitle">视觉叙事 RPG</div>
             </div>
             <p className="mt-8 text-[11px] font-semibold tracking-[0.32em] text-[var(--platform-cool-text)]">
diff --git a/src/components/rpg-entry/RpgEntryBrandLogo.test.tsx b/src/components/rpg-entry/RpgEntryBrandLogo.test.tsx
new file mode 100644
index 000000000..5b946656a
--- /dev/null
+++ b/src/components/rpg-entry/RpgEntryBrandLogo.test.tsx
@@ -0,0 +1,25 @@
+/* @vitest-environment jsdom */
+
+import { render, screen } from '@testing-library/react';
+import { expect, test } from 'vitest';
+
+import { RpgEntryBrandLogo } from './RpgEntryBrandLogo';
+
+test('陶泥儿品牌标识展示统一产品形象', () => {
+  const { container } = render(<RpgEntryBrandLogo />);
+
+  expect(
+    screen.getByRole('img', { name: '陶泥儿 GENARRATIVE' }),
+  ).toBeTruthy();
+  expect(
+    container
+      .querySelector('.platform-brand-logo__image')
+      ?.getAttribute('src'),
+  ).toBe('/branding/taonier-product-ip.png');
+});
+
+test('装饰模式不暴露额外品牌朗读入口', () => {
+  render(<RpgEntryBrandLogo decorative />);
+
+  expect(screen.queryByRole('img')).toBeNull();
+});
diff --git a/src/components/rpg-entry/RpgEntryBrandLogo.tsx b/src/components/rpg-entry/RpgEntryBrandLogo.tsx
index 5265ae96d..c98d88c96 100644
--- a/src/components/rpg-entry/RpgEntryBrandLogo.tsx
+++ b/src/components/rpg-entry/RpgEntryBrandLogo.tsx
@@ -1,3 +1,5 @@
+import { BRAND_ASSETS } from '../../uiAssets';
+
 export interface RpgEntryBrandLogoProps {
   className?: string;
   decorative?: boolean;
@@ -18,10 +20,19 @@ export function RpgEntryBrandLogo({
       aria-hidden={decorative || undefined}
       aria-label={decorative ? undefined : '陶泥儿 GENARRATIVE'}
     >
-      <span className="platform-brand-logo__title">
-        陶泥<span className="platform-brand-logo__title-suffix">儿</span>
+      <img
+        src={BRAND_ASSETS.taonierProductIp}
+        alt=""
+        aria-hidden="true"
+        draggable={false}
+        className="platform-brand-logo__image"
+      />
+      <span className="platform-brand-logo__copy">
+        <span className="platform-brand-logo__title">
+          陶泥<span className="platform-brand-logo__title-suffix">儿</span>
+        </span>
+        <span className="platform-brand-logo__subtitle">GENARRATIVE</span>
       </span>
-      <span className="platform-brand-logo__subtitle">GENARRATIVE</span>
     </span>
   );
 }
diff --git a/src/components/rpg-entry/RpgEntryHomeView.recharge.test.tsx b/src/components/rpg-entry/RpgEntryHomeView.recharge.test.tsx
index e3401d22c..6c5734399 100644
--- a/src/components/rpg-entry/RpgEntryHomeView.recharge.test.tsx
+++ b/src/components/rpg-entry/RpgEntryHomeView.recharge.test.tsx
@@ -3834,6 +3834,11 @@ test('desktop recommend page reuses compact workbench chrome', () => {
   expect(leftbar).toBeTruthy();
   expect(topbar).toBeTruthy();
   expect(leftbar?.querySelector('.creation-home-brand-lockup')).toBeTruthy();
+  expect(
+    leftbar
+      ?.querySelector('.platform-brand-logo__image')
+      ?.getAttribute('src'),
+  ).toBe('/branding/taonier-product-ip.png');
   expect(topbar?.querySelector('.creation-home-brand-lockup')).toBeNull();
   expect(
     within(leftbar as HTMLElement).getByRole('button', { name: '推荐' }),
diff --git a/src/components/rpg-entry/RpgEntryHomeView.tsx b/src/components/rpg-entry/RpgEntryHomeView.tsx
index 8d587a736..4b42010e3 100644
--- a/src/components/rpg-entry/RpgEntryHomeView.tsx
+++ b/src/components/rpg-entry/RpgEntryHomeView.tsx
@@ -331,7 +331,6 @@ const CREATION_HOME_NAV_ICON_SRC: Record<PlatformNavTab, string> = {
   profile: '/creation-home/nav-profile.png',
 };
 const CREATION_HOME_TOPBAR_ASSETS = {
-  brandMascot: '/creation-home/brand-mascot.png',
   search: '/creation-home/topbar-search.png',
   wallet: '/creation-home/topbar-wallet.png',
 } as const;
@@ -4926,13 +4925,6 @@ export function RpgEntryHomeView({
   ) : null;
   const desktopBrandLockup: ReactNode = (
     <span className="creation-home-brand-lockup shrink-0">
-      <img
-        src={CREATION_HOME_TOPBAR_ASSETS.brandMascot}
-        alt=""
-        aria-hidden="true"
-        draggable={false}
-        className="creation-home-brand-lockup__art"
-      />
       <RpgEntryBrandLogo className="shrink-0" decorative />
     </span>
   );
diff --git a/src/index.css b/src/index.css
index 41a737a7a..aa9ff54b8 100644
--- a/src/index.css
+++ b/src/index.css
@@ -888,6 +888,20 @@ html[data-mobile-keyboard-open='true'] #root {
   text-align: left;
 }
 
+.selection-hero-brand__lockup {
+  display: inline-flex;
+  align-items: center;
+  gap: 0.82rem;
+}
+
+.selection-hero-brand__image {
+  width: clamp(3rem, 10vw, 4.4rem);
+  height: clamp(3rem, 10vw, 4.4rem);
+  flex: 0 0 auto;
+  object-fit: contain;
+  filter: drop-shadow(0 0.55rem 0.58rem rgba(0, 0, 0, 0.28));
+}
+
 .selection-hero-brand__title {
   font-family: 'Noto Serif SC', 'Georgia', serif !important;
   font-size: clamp(3rem, 10vw, 4.6rem);
@@ -1485,10 +1499,25 @@ html[data-mobile-keyboard-open='true'] #root {
 .platform-brand-logo {
   display: inline-flex;
   flex: none;
+  align-items: center;
+  gap: 0.5rem;
+  line-height: 1;
+}
+
+.platform-brand-logo__image {
+  width: clamp(2.1rem, 6vw, 2.95rem);
+  height: clamp(2.1rem, 6vw, 2.95rem);
+  flex: 0 0 auto;
+  object-fit: contain;
+  filter: drop-shadow(0 0.24rem 0.28rem rgba(112, 62, 32, 0.18));
+}
+
+.platform-brand-logo__copy {
+  display: inline-flex;
+  min-width: 0;
   flex-direction: column;
   align-items: flex-start;
   gap: 0.18rem;
-  line-height: 1;
 }
 
 .platform-brand-logo__title,
@@ -11700,7 +11729,6 @@ button.image-canvas-editor__reference-chip:disabled {
   gap: 0.7rem;
 }
 
-.creation-home-brand-lockup__art,
 .creation-home-nav-art,
 .creation-home-topbar-art {
   display: none;
@@ -11774,21 +11802,15 @@ button.image-canvas-editor__reference-chip:disabled {
 
 .platform-desktop-shell--workbench .creation-home-brand-lockup {
   align-self: flex-start;
-  gap: 0.42rem;
   min-height: 3.28rem;
   padding-left: 0.28rem;
 }
 
-.platform-desktop-shell--workbench .creation-home-brand-lockup__art {
-  display: block;
-  width: 2.58rem;
-  height: 2.58rem;
+.platform-desktop-shell--workbench .platform-brand-logo__image {
+  width: 2.82rem;
+  height: 2.82rem;
   flex: 0 0 auto;
-  border-radius: 999px;
-  object-fit: cover;
-  object-position: center;
   filter: drop-shadow(0 0.36rem 0.34rem rgba(112, 62, 32, 0.18));
-  mix-blend-mode: multiply;
 }
 
 .platform-desktop-shell--workbench .platform-brand-logo__title {
@@ -14204,6 +14226,15 @@ button {
     gap: 0.6rem;
   }
 
+  .selection-hero-brand__lockup {
+    gap: 0.58rem;
+  }
+
+  .selection-hero-brand__image {
+    width: 2.85rem;
+    height: 2.85rem;
+  }
+
   .selection-hero-brand__title {
     letter-spacing: 0.16em;
   }
diff --git a/src/uiAssets.ts b/src/uiAssets.ts
index bf74da99c..eca2ada6d 100644
--- a/src/uiAssets.ts
+++ b/src/uiAssets.ts
@@ -53,6 +53,7 @@ export const CUSTOM_WORLD_THEME_ICONS = {
 
 export const BRAND_ASSETS = {
   kuranGamesLogo: '/branding/kuran-games-logo.svg',
+  taonierProductIp: '/branding/taonier-product-ip.png',
 } as const;
 
 export const UI_CHROME = {