完善官网 SEO 地基与精确路由

补充 robots、sitemap、SEO 元信息、结构化数据与首页语义内容
统一三套 Nginx 与 Pingora 的 62 条 SPA 路由和真实 404 行为
新增路由一致性检查、网关测试并同步技术文档与项目记忆

src/App.test.tsx

@@ -161,7 +161,9 @@ describe('App title sync', () => {
   test('主站阶段变化会同步浏览器与宿主标题', () => {
     renderApp();
 
-    expect(appTitleMock.syncAppTitle).toHaveBeenLastCalledWith('陶泥儿');
+    expect(appTitleMock.syncAppTitle).toHaveBeenLastCalledWith(
+      '陶泥儿 Genarrative｜游戏美术AI创作工具与美术Agent工作台',
+    );
 
     act(() => {
       fireEvent.click(screen.getByRole('button', { name: '打开拼图创作' }));
@@ -187,7 +189,9 @@ describe('App title sync', () => {
       fireEvent.click(screen.getByRole('button', { name: '退出 RPG' }));
     });
 
-    expect(appTitleMock.syncAppTitle).toHaveBeenLastCalledWith('陶泥儿');
+    expect(appTitleMock.syncAppTitle).toHaveBeenLastCalledWith(
+      '陶泥儿 Genarrative｜游戏美术AI创作工具与美术Agent工作台',
+    );
   });
 
   test('启动时回读宿主 runtime 后刷新壳能力 UI', async () => {

src/components/creation-home/CreationLandingView.test.tsx

@@ -158,11 +158,11 @@ describe('CreationLandingView', () => {
     expect(screen.getByRole('main', { name: '陶泥儿创作主页' })).toBeTruthy();
     expect(
       screen.getByRole('heading', {
-        name: '陶泥儿 - 开启全民精品游戏创作',
+        name: '游戏美术AI工作台，让个人创作者更快做出角色、场景与宣发素材',
       }),
     ).toBeTruthy();
     expect(
-      screen.getByText('登录即送100泥点，可以免费制作50个素材'),
+      screen.getByText(/陶泥儿 Genarrative 以美术 Agent 与无限画布/u),
     ).toBeTruthy();
     expect(screen.getByRole('heading', { name: '创作工具' })).toBeTruthy();
     expect(screen.getByText('游戏视觉规范')).toBeTruthy();

src/components/creation-home/CreationLandingView.tsx

@@ -859,8 +859,13 @@ export function CreationLandingView({
       <section className="creation-landing__hero">
         <div className="creation-landing__hero-copy">
           <span className="creation-landing__eyebrow">陶泥儿创作工具</span>
-          <h1>陶泥儿 - 开启全民精品游戏创作</h1>
-          <p>登录即送100泥点，可以免费制作50个素材</p>
+          <h1>
+            游戏美术AI工作台，让个人创作者更快做出角色、场景与宣发素材
+          </h1>
+          <p>
+            陶泥儿 Genarrative 以美术 Agent
+            与无限画布帮助个人创作者准备角色、场景与宣发素材；登录即送100泥点，可以免费制作50个素材。
+          </p>
           <div className="creation-landing__hero-actions">
             <PlatformActionButton
               size="md"

src/components/platform-entry/PlatformMobileHomeWelcomeDialog.test.tsx

@@ -95,7 +95,10 @@ test('renders mobile home welcome copy and closes with the acknowledge button',
   );
 
   expect(screen.getByRole('dialog', { name: '欢迎' })).toBeTruthy();
-  expect(screen.getByRole('heading', { name: '欢迎' })).toBeTruthy();
+  expect(
+    screen.getByRole('heading', { level: 2, name: '欢迎' }),
+  ).toBeTruthy();
+  expect(screen.queryByRole('heading', { level: 1 })).toBeNull();
   const copy = document.querySelector(
     '.platform-mobile-home-welcome-dialog__copy',
   );

src/components/platform-entry/PlatformMobileHomeWelcomeDialog.tsx

@@ -68,7 +68,7 @@ export function PlatformMobileHomeWelcomeDialog({
         alt=""
         className="platform-mobile-home-welcome-dialog__icon"
       />
-      <h1 className="platform-mobile-home-welcome-dialog__title">欢迎</h1>
+      <h2 className="platform-mobile-home-welcome-dialog__title">欢迎</h2>
       <p className="platform-mobile-home-welcome-dialog__copy">
         尼嚎，新陶泥er！
         <br />

src/components/rpg-entry/RpgEntryHomeView.recharge.test.tsx

@@ -378,6 +378,9 @@ const {
   };
 });
 
+const HOME_SEO_HEADING =
+  '游戏美术AI工作台，让个人创作者更快做出角色、场景与宣发素材';
+
 const {
   mockGetPublicAuthUserByCode,
   mockGetPublicAuthUserById,
@@ -4280,6 +4283,39 @@ test('desktop home shows empty states when public shelves are unavailable', () =
   expect(screen.getByText('暂时还没有推荐作品。')).toBeTruthy();
 });
 
+test('desktop home exposes one product h1 and section h2 headings', () => {
+  renderLoggedOutHomeView(vi.fn(), {}, 'home', true);
+
+  const productHeading = screen.getByRole('heading', {
+    level: 1,
+    name: HOME_SEO_HEADING,
+  });
+
+  expect(screen.getAllByRole('heading', { level: 1 })).toHaveLength(1);
+  expect(productHeading.closest('button')).toBeNull();
+  expect(
+    screen.getByRole('heading', { level: 2, name: '今日游戏' }),
+  ).toBeTruthy();
+  expect(
+    screen.getByRole('heading', { level: 2, name: '推荐' }),
+  ).toBeTruthy();
+  expect(
+    screen.getByRole('heading', { level: 2, name: '作品分类' }),
+  ).toBeTruthy();
+});
+
+test('mobile shell exposes one product h1 outside interactive content', () => {
+  renderLoggedOutHomeView(vi.fn(), {}, 'profile');
+
+  const productHeading = screen.getByRole('heading', {
+    level: 1,
+    name: HOME_SEO_HEADING,
+  });
+
+  expect(screen.getAllByRole('heading', { level: 1 })).toHaveLength(1);
+  expect(productHeading.closest('button')).toBeNull();
+});
+
 test('logged in create tab shows real wallet balance beside the brand', () => {
   mockNarrowMobileLayout();
 

src/components/rpg-entry/RpgEntryHomeView.tsx

@@ -1020,13 +1020,27 @@ function SectionHeader({ title, detail }: { title: string; detail: string }) {
       <div className="text-[10px] font-semibold tracking-[0.26em] text-[var(--platform-text-soft)]">
         {detail}
       </div>
-      <div className="mt-1 text-base font-semibold text-[var(--platform-text-strong)]">
+      <h2 className="mt-1 text-base font-semibold text-[var(--platform-text-strong)]">
         {title}
-      </div>
+      </h2>
     </div>
   );
 }
 
+function HomeSeoIntro() {
+  return (
+    <header className="mb-2 min-w-0 shrink-0 px-1">
+      <h1 className="text-sm font-semibold leading-5 text-[var(--platform-text-strong)]">
+        游戏美术AI工作台，让个人创作者更快做出角色、场景与宣发素材
+      </h1>
+      <p className="mt-0.5 text-xs leading-5 text-[var(--platform-text-soft)]">
+        在陶泥儿 Genarrative，用美术 Agent
+        快速生成与迭代素材，再在无限画布中整理角色、场景和宣发灵感。
+      </p>
+    </header>
+  );
+}
+
 function PublicCodeSearchBar({
   value,
   onChange,
@@ -4578,6 +4592,8 @@ export function RpgEntryHomeView({
 
   const desktopHomeContent: ReactNode = (
     <div className={DESKTOP_PAGE_STAGE_CLASS}>
+      <HomeSeoIntro />
+
       {platformError ? (
         <PlatformStatusMessage
           tone="error"
@@ -5160,6 +5176,8 @@ export function RpgEntryHomeView({
             </div>
           ) : null}
 
+          <HomeSeoIntro />
+
           <div className="platform-tab-panel-stack min-w-0 flex-1">
             {tabPanels}
           </div>

src/services/appTitle.test.ts

@@ -3,6 +3,7 @@
 import { afterEach, describe, expect, test, vi } from 'vitest';
 
 import {
+  APP_HOME_TITLE,
   resolveAppTitleForSelectionStage,
   syncAppTitle,
 } from './appTitle';
@@ -22,7 +23,10 @@ afterEach(() => {
 
 describe('appTitle', () => {
   test('按平台阶段生成可读页面标题', () => {
-    expect(resolveAppTitleForSelectionStage('platform')).toBe('陶泥儿');
+    expect(resolveAppTitleForSelectionStage('platform')).toBe(APP_HOME_TITLE);
+    expect(resolveAppTitleForSelectionStage('creation-home')).toBe(
+      APP_HOME_TITLE,
+    );
     expect(resolveAppTitleForSelectionStage('work-detail')).toBe(
       '作品详情 - 陶泥儿',
     );

src/services/appTitle.ts

@@ -2,6 +2,8 @@ import type { SelectionStage } from '../components/platform-entry';
 import { setHostAppTitle } from './host-bridge/hostBridge';
 
 const APP_TITLE_BRAND = '陶泥儿';
+export const APP_HOME_TITLE =
+  '陶泥儿 Genarrative｜游戏美术AI创作工具与美术Agent工作台';
 
 const APP_TITLE_BY_SELECTION_STAGE: Partial<Record<SelectionStage, string>> = {
   'agent-workspace': 'RPG 创作',
@@ -21,6 +23,7 @@ const APP_TITLE_BY_SELECTION_STAGE: Partial<Record<SelectionStage, string>> = {
   'creative-agent-workspace': '创意 Agent',
   'custom-world-generating': 'RPG 生成中',
   'custom-world-result': 'RPG 结果',
+  'creation-home': APP_HOME_TITLE,
   detail: '世界详情',
   'jump-hop-gallery-detail': '跳一跳详情',
   'jump-hop-generating': '跳一跳生成中',
@@ -31,7 +34,7 @@ const APP_TITLE_BY_SELECTION_STAGE: Partial<Record<SelectionStage, string>> = {
   'match3d-generating': '抓大鹅生成中',
   'match3d-result': '抓大鹅结果',
   'match3d-runtime': '抓大鹅',
-  platform: APP_TITLE_BRAND,
+  platform: APP_HOME_TITLE,
   'profile-feedback': '反馈与投诉',
   'puzzle-agent-workspace': '拼图创作',
   'puzzle-clear-generating': '拼消消生成中',
@@ -61,7 +64,7 @@ const APP_TITLE_BY_SELECTION_STAGE: Partial<Record<SelectionStage, string>> = {
 
 export function resolveAppTitleForSelectionStage(stage: SelectionStage) {
   const title = APP_TITLE_BY_SELECTION_STAGE[stage] ?? APP_TITLE_BRAND;
-  if (title === APP_TITLE_BRAND) {
+  if (title === APP_TITLE_BRAND || title === APP_HOME_TITLE) {
     return title;
   }